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Ube Loaf


Our Ube loaf started off as a Rize Up behind-the-scenes loaf, and now it's one of our most sought after loaves! Ube is a sweet purple yam with a hint of coconut flavor. I really wanted to make the flavor pop, so I learned how to make a Filipino ube halaya (ube jam) from two local Filipinx chefs, Ren from Ube Area bakery and Joana, a pastry chef from Abaca restaurant. 

From that day forward, we have been doing the painstaking work of sourcing and treating all the ingredients with the respect that they deserve.We are so grateful when our community shares some of their cultural knowledge, and we are proud to represent a few flavors from our Filipino fam.

This loaf is available through our subscription program, for weekly, biweekly, or monthly local pickup, local delivery, or domestic shipping.

This subscription includes free local delivery within certain Bay Area cities, please contact us at to determine if you qualify. 


Try this:

Use this bread to make ube French toast with coconut milk and serve it with some fresh berries and store bought coconut whipped cream

Reheat the loaf in the oven, slice, and serve with a good bowl of Filipino adobo



  • Rize Up certified organic flour blend (organic wheat flour, organic whole wheat flour, organic spelt flour, organic rye flour, organic malted barley flour)
  • Water
  • Sourdough starter (organic wheat Flour, water, culture)
  • Salt

Contains 2% or less of:

  • coconut milk (coconut extract, water, citric acid, sodium metabisulfite)
  • Brown sugar
  • Evaporated milk (milk, dipotassium phosphate, carrageenan, vitamin D3)
  • Sweetened condensed milk (milk, sugar) 
  • Purple yam powder
  • Ube flavoring (glucose syrup, water, propylene glycol, sorbitol syrup, artificial sweet potato flavor, FD&C Red #3, FD&C Blue #1, ethyl vanillin)
  • Unsalted butter (pasteurized cream, lactic acid)
  • Purple yam
  • Dusted with organic red wheat bran, rice flour

Made on equipment that also handles sesame and soy

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