Ain’t Ashy//Crewneck//Sweatshirt

Pre-Sales for Dec Drop // Available Now!!

The Story: “I Ain’t Ashy, I’m a Baker”

Let’s be real — if you’re Black, you already know: being called ashy is basically a public roast. It’s one of those things passed down through generations. Your mom had the cocoa butter on standby, your grandma had that jar of Vaseline waiting by the door. Ashiness meant you didn’t handle your business that morning. In our community, it’s almost a cultural inside joke and a tiny trauma all in one — nobody wants to be that kid with the dry elbows at school.

Now imagine being a Black baker — up at 3 a.m., hands deep in flour every day, dust everywhere, kneading dough until the air itself turns white. You walk out of the bakery looking like you lost a fight with a powdered donut, and someone says, “Bruh, you ashy.”

Nah. I ain’t ashy — I’m a baker.

This crewneck flips that moment into a badge of honor. It’s a wink, a nod, and a full-on clapback for every baker who’s ever had flour mistaken for ashy skin. It’s funny because it’s true — but it also says something deeper: what might look like “ashy” to someone else is really the mark of work, craft, and passion. It’s the sign of somebody building something from scratch, covered in flour, not fear.

And yeah — this sweatshirt literally covers your elbows. So if you’re running late and forgot to lotion up, don’t worry. We got you covered… literally.