

Pre-Sales for Dec Drop // Available Now!!
The Story: “Fist & Flour”
At first glance, it’s a simple graphic: a strong, raised fist gripping stalks of wheat. But the message runs deep — it’s a declaration that baking is both an art and an act of resistance.
“Fist & Flour” is all about the grind — not just the flour itself, but the fight it takes to transform something humble into something beautiful. It’s the story of the baker’s revolution: waking before dawn, covered in flour, shaping sustenance from fire and time. It’s about reclaiming power through creation — feeding people, building community, and doing it all with your own two hands.
The fist represents strength, unity, and rebellion — the spirit that says, “We rise together.”
The flour and wheat represent life, sustenance, and the craft of the baker — the alchemy of turning simple ingredients into something that sustains hearts and souls.
And the banner wrapping around it ties the two worlds — resistance and nourishment — into one message: strength through creation. Strength through Resistance.