Flex Icon//Hoodie//Sweatshirt

Pre-Sales for Dec Drop // Available Now!!

The Story: The Flex Icon Hoodie

This hoodie is more than comfort — it’s a statement. in our signature Bill Color scheme it stands out in all the right ways.

The raised black fist sits squarely on your chest — the heart of resistance — surrounded by our wheat stalks down each sleeve, symbolizing both strength, growth, and all the work it takes to feed both your body and soul.

When you pull this hoodie on, it’s a reminder of what Rize Up stands for: resistance, resilience, and rising above the systemic barriers. The wheat stalks on both your arms represents the hands that build, knead, and create — the labor of love that turns struggle into sustenance. The fist in the middle? That’s the flex — the power to stand tall against adversity, oppression, or whatever the world throws your way.

This is what happens when purpose meets pride.

When you look adversity in the face and flex back, you’re embodying everything this symbol stands for — community, defiance, and unwavering strength. It’s not about fashion — it’s about the message. About saying, “I see what’s wrong, and I choose to Rize Up.”

So throw it on, roll up your sleeves, and show the world what it means to stand for something real.

Because sometimes the strongest thing you can do… is simply Stand for something and say out load we are proud to be apart of your community!